What is Search Engine Optimization SEO?
The process of improving a website in order to get more visibility on search engines is known as Search Engine Optimization, SEO. SEO aims to position the website on the first positions of the non-paid search results, also known as “organic” search. The search engines decide the position of a website making use of an algorithm to calculate the “rank” of the website, this “rank” depends on a constantly changing list of factors, some of them are:
- Web-site’s content and structure
- Traffic of the website
- Social Media links